Athlete Endorsements

In addition to sponsoring the AVP tour, the KFC team elected to sign two female ambassadors to promote the Kentucky Grilled Chicken launch. ProVentures worked with the brand to select the team that was likely to earn the most exposure from television viewership. The team of Nicole Branagh and Elaine Youngs was the choice and a deal was negotiated to have them endorse the brand, wear KGC branding and to provide on-site appearances where they would sign autographs and take photos with fans at each tour stop. The pair were featured in collateral that was distributed by the activation team on site. The team dominated the majority of the events and took the year end Championship in Chicago that was televised on NBC and where KFC was the title sponsor.

Previous Experience: AVP Tour Sponsorship


ProVentures is a sport and entertainment agency based in Historic Old Town Alexandria, Virginia. Here at ProVentures we don’t want to do business with you, we want to build business with you. With over 30 years experience in the sport and entertainment field, we have developed contacts and relationships essential for the development and implementation of a successful business venture for your company in this saturated marketplace. We believe in being a full-service agency, but more importantly, we pride ourselves on being a full-service solution.


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