Cobra Puma

PGA Merchandise Show

The PGA Merchandise Show in Orlando, Florida kicks off each year with the golf industry’s largest Demonstration Day. Cobra Puma hired ProVentures to develop and implement a strategy to drive attendees to the company’s on-site display area. The 14 foot x 14 foot orange cube with images of endorser Rickie Fowler and other Cobra Puma ambassadors was the center piece of the companies on site display area on the driving range at Orange County National Golf Center & Lodge. The customer enhancement program created by ProVentures was a series of competitive challenges to incentivize participants to try the new Cobra Puma equipment. After registering, participants had the opportunity to take part in three activities that asked them to excel in accuracy, precision and distance. Individual scores were tabulated and posted so that each participant could compare themselves with the results of the pro tour staff. Those participating from the Cobra Puma staff included Ian Poulter, Lexi Thompson, Jasper Parnevik, and Holly Sonders. Over 300 guests took part in the challenge with the overall point winner ending the day in a shootout challenge with Lexi Thompson for a cash prize that was donated to charity.


ProVentures is a sport and entertainment agency based in Historic Old Town Alexandria, Virginia. Here at ProVentures we don’t want to do business with you, we want to build business with you. With over 30 years experience in the sport and entertainment field, we have developed contacts and relationships essential for the development and implementation of a successful business venture for your company in this saturated marketplace. We believe in being a full-service agency, but more importantly, we pride ourselves on being a full-service solution.


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