Our task with Gillette was to create a program that tied together different talents from the music world and to show the art of preparation. The result was Gillette UNCUT, a series of digital documentary short films that captured the pre-show rituals of Tim McGraw, Will.I.Am, Mark Hoppus and The All-American Rejects. The backstage exclusive garnered over 14MM views and spent 14 weeks in the top 5 of AdAge’s viral tracker. Viewers were then driven to a digital hub on for tongue-in-cheek shaving tutorials where they learned to Shave Like a Rock Star. ProVentures partnered with filmmaker-photographer Danny Clinch and Greenlight Media & Marketing for the creative and distribution.


ProVentures is a sport and entertainment agency based in Historic Old Town Alexandria, Virginia. Here at ProVentures we don’t want to do business with you, we want to build business with you. With over 30 years experience in the sport and entertainment field, we have developed contacts and relationships essential for the development and implementation of a successful business venture for your company in this saturated marketplace. We believe in being a full-service agency, but more importantly, we pride ourselves on being a full-service solution.


Have questions or just want to hang with the PV Crew? Give us a ring or come stop by the office.